Profit & Pricing·7.2k uses
Break-Even ROAS Calculator
Calculate your break-even Return on Ad Spend — the minimum ROAS needed before you start profiting on ads. Essential before scaling any campaign.
Inputs
Sale Price
$
Product Cost
$
Shipping Cost
$
Platform Fee %
%
Transaction Fee
$
FORMULA
breakEvenROAS = salePrice / (salePrice - productCost - shippingCost - platformFees)